The Influence Lab
Your free community where your message becomes the business.
You have the expertise. You have the track record. The missing piece is the system that makes sure the right people find you, trust you, and hire you. The Influence Lab is where you build that system, alongside others doing the same work.
Built for Experts Who Are Serious About Growth
The Influence Lab is a free community built on the Five Tenets of Influence — the same framework behind the Client Acquisition System and the book Your Message Is the Business.
This is not a general business group. This is a focused community of coaches, consultants, authors, podcasters, creators and speakers who are building authority platforms that bring the right clients to them, consistently.
What You Get Inside The Influence Lab
Private Community Access — Connect with coaches, consultants, authors, and speakers who are building serious businesses around their expertise. Ask questions, share wins, and stay accountable.
Weekly Coaching Drops — Donna and James show up inside The Lab regularly with strategies, answers, and insights you can act on right away.
Five Tenets Training — Access to the core framework that powers the Client Acquisition System. Be Seen. Be Heard. Be Easy to Follow. Be the Solution. Be Paid.
Resource Library — Templates, guides, and worksheets for your content, your client pipeline, and your authority platform.
The Influence Scorecard — Your personalized platform audit. Understand exactly where you stand across all five tenets, and where the gaps are. Included free when you join.
Early Access — First to know about new programs, events, and community opportunities.
Built on The Five Tenets of Influence
Every strategy inside The Influence Lab comes back to five core principles from the book Your Message Is the Business:
Be Seen — Show up where your ideal clients are already looking.
Be Heard — Speak with clarity, authority, and consistency.
Be Easy to Follow — Make it simple for prospects to take the next step with you.
Be the Solution — Position your expertise as the answer to the problem your clients are living with right now.
Be Paid — Build a business model that reflects the value you bring, not just the hours you work.
This is the same framework Donna and James use with every client in the Client Acquisition System. The Influence Lab is where you start learning it.
How the Five Tenets Turn Listeners into Clients
This short message from founder Donna Kunde shows how the Five Tenets of Influence™ become a practical monetization engine for podcasters. You will see how being seen, being heard, being easy to follow, and being the solution creates the conditions for listeners to become paying clients.
The Influence Lab Is for You If...
You are a coach or consultant whose calendar fills through referrals, rooms, and relationships, and you want a system that works beyond your network
You are an author with a published book, signature program, or framework and you want to build the client pipeline your work deserves
You are a speaker on stages and in rooms but have not yet built the platform that keeps people in your world between events
You have expertise people respect but your business growth feels slower than it should
You are ready to learn what it actually takes to attract the right clients consistently, from people who have built the system and helped others do the same
The Foundation: Your Message Is the Business
Your Message Is the Business builds on the work that began with the international bestseller The Influencers Formula. It shows coaches, consultants, authors, and speakers how to turn lived experience into a message people want, need, and are already searching for.
The Five Tenets of Influence inside this book are the foundation for every program in the 365 Business Maker ecosystem, including The Influence Lab.
Meet Your Coaches
Donna Kunde
Donna is the founder of 365 Business Maker and the Influence Radio Network. With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, she has spent two decades helping coaches, consultants, authors, and speakers build authority platforms that attract serious clients. She is co-author of Your Message Is the Business and the international bestseller The Influencers Formula, and she is one of Virginia's Top 50 Women in Business.
Dr. James Bryant, Ph.D., P.E.
James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and co-author of Your Message Is the Business, he brings systems thinking to every client engagement. His approach: build the business so it works, then build it so it grows. He helps clients win at work and at home.
Your Path Inside the Influence Lab
Step 1 — Join Free
Get immediate access to the community, the resource library, and the Five Tenets training.
Step 2 — Complete Your Influence Scorecard
Your scorecard gives you a clear, personalized picture of your authority platform. You will know exactly where you are strong and where the gaps are costing you clients.
Step 3 — Book a Scorecard Results Call
When you are ready to go deeper, book a free 30-minute call with Donna to review your results and map out your next steps.
Step 4 — Choose Your Program
The Client Acquisition System (CAS) is the flagship program for consultants, coaches, authors, and speakers ready to build a full authority platform. Business Podcasting Made Easy is the path for those who want to launch a podcast as part of their CAS. The Influence Lab is where the community lives. The program is where the results happen faster.
Frequently Asked Questions
Is this really free?
Yes. The Influence Lab is completely free to join. No credit card required.
What is the catch?
No catch. We built The Influence Lab because community makes the difference between knowing what to do and actually doing it. When you are ready to go into a coaching program, we will tell you about it. That is the only ask.
Is this for beginners?
The Lab works best for coaches, consultants, authors, and speakers who are already established in their field. If you are still figuring out what you do, start with the Influence Scorecard to get clarity first.
How active is the community?
Donna and James show up regularly inside The Lab. We are selective about who joins because the quality of the community is what makes it valuable.
What programs can I upgrade to from The Lab?
The Client Acquisition System (CAS) is the primary program for 365 Business Maker clients. If a podcast is part of your strategy, Business Podcasting Made Easy is the right track. Your Scorecard Results Call will clarify which program fits your goals.
Your Expertise Is Ready. Let’s Build the System Around It.
Join Podcast Profit Lab today and start your journey from idea to income with a community that supports you every step of the way. Get immediate access to training, resources, and a network of creators building real podcasting businesses.
The Influence Lab is free. The community is real. The results are up to you.
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