The Influence Lab
A free place for experts to experiment, test what works, and grow their influence.
Inside The Influence Lab, you can explore practical learning, guided experiments, useful tools, live experiences, and connection with people building alongside you.
Built for Experts Who Are Serious About Growth
The Influence Lab is a free place for established experts to put the Five Tenets of Influence into practice. It is where you can experiment with your message, test what strengthens your visibility and client path, and build momentum around the work you are here to do.
This is more than a community. It is a place to learn, use practical tools, join live experiences, and connect with other coaches, consultants, authors, and speakers who are building alongside you.
What You Can Explore Inside The Influence Lab
Guided Experiments - Choose one part of your message, visibility, or client path to strengthen, test what works, and build momentum.
Learning and Coaching - Explore Five Tenets training and practical coaching drops from Donna and James.
Tools and Downloads - Use templates, guides, and worksheets for your content, client pipeline, and authority platform.
Live Experiences - Join opportunities such as the Connect and Grow Meetup, information meetings, and future workshops.
People and Connection - Connect with experts building serious businesses around their experience. Ask questions, share progress, and learn alongside one another.
Influence Snapshot and Scorecard - Begin with the free Influence Snapshot, then request an Influence Scorecard when you want focused human feedback on one chosen platform.
Built on The Five Tenets of Influence
Every strategy inside The Influence Lab comes back to five core principles established in The Influencers Formula:
Be Seen — Show up where your ideal clients are already looking.
Be Heard — Speak with clarity, authority, and consistency.
Be Easy to Follow — Make it simple for prospects to take the next step with you.
Be the Solution — Position your expertise as the answer to the problem your clients are living with right now.
Be Paid With Purpose — Build a business model that reflects the value you bring, not just the hours you work.
Donna and James use this framework throughout their work, including The Authority-to-Client System. The Influence Lab gives you a practical place to begin applying it now.
How the Five Tenets Turn Listeners into Clients
This short message from founder Donna Kunde shows how the Five Tenets of Influence™ become a practical monetization engine for podcasters. You will see how being seen, being heard, being easy to follow, and being the solution creates the conditions for listeners to become paying clients.
The Influence Lab Is for You If...
You are a coach or consultant whose calendar fills through referrals, rooms, and relationships, and you want a system that works beyond your network
You are an author with a published book, signature program, or framework and you want to build the client pipeline your work deserves
You are a speaker on stages and in rooms but have not yet built the platform that keeps people in your world between events
You have expertise people respect but your business growth feels slower than it should
You are ready to learn what it actually takes to attract the right clients consistently, from people who have built the system and helped others do the same
The Foundation:
Your Message Is the Business
Your Message Is the Business builds on the work that began with the international bestseller The Influencers Formula.
It shows coaches, consultants, authors, and speakers how to turn lived experience into a message people want, need, and are already searching for.
The Five Tenets of Influence inside this book are the foundation for every program in the 365 Business Maker ecosystem, including The Influence Lab.
Meet Your Coaches
Donna Kunde
Donna is the founder of 365 Business Maker and the Influence Radio Network. With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, she has spent two decades helping coaches, consultants, authors, and speakers build authority platforms that attract serious clients. She is co-author of Your Message Is the Business and the international bestseller The Influencers Formula, and she is one of Virginia's Top 50 Women in Business.
Dr. James Bryant, Ph.D., P.E.
James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and co-author of Your Message Is the Business, he brings systems thinking to every client engagement. His approach: build the business so it works, then build it so it grows. He helps clients win at work and at home.
Your Path Inside the Influence Lab
Step 1 - Join The Influence Lab
Begin with guided experiments, the resource library, Five Tenets learning, live experiences, and connection.
Step 2 - Choose One Tenet to Strengthen
Use the learning, experiments, and connection inside the Lab to focus on the part of your authority that needs attention now.
Step 3 - Request Your Influence Scorecard
When you want focused feedback, request an Influence Scorecard for one chosen platform and identify your strongest next opportunity.
Step 4 - Explore the Right Next Step
When you are ready to turn your authority into one clear Signature Offer and a buyer-ready client path, The Authority-to-Client System may be the right next step. The Lab remains your free place to experiment, learn, connect, and build momentum.
Frequently Asked Questions
Is this really free?
Yes. The Influence Lab is completely free to join. No credit card required.
What is the catch?
No catch. We created The Influence Lab as a free place to learn, experiment, use practical resources, join live experiences, and connect with people who understand the work. When you are ready for deeper implementation support, we will show you the right next step.
Is this for beginners?
The Lab works best for coaches, consultants, authors, and speakers who are already established in their field. If you are still figuring out what you do, begin with the free Influence Snapshot.
How active is the community?
Donna and James show up regularly with learning, guidance, and live opportunities. The connection inside the Lab is valuable, but it is one part of a larger place to experiment, test, and grow.
What programs can I upgrade to from The Lab?
The Authority-to-Client System is the next step for established experts ready to turn their authority into one clear Signature Offer and a buyer-ready client path.
Your Expertise Is Ready. Let’s Build the System Around It.
Join The Influence Lab for a place to experiment, learn, test what works, and grow the influence behind your expertise.
It is free to join. Come in, explore what is useful, and take the next right step for your work.
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