The Influence Lab
Build the visibility, clarity, and client path your expertise deserves.
You already have experience worth sharing. The Influence Lab gives you practical resources, focused guidance, and a community that helps the right people find you, understand your value, and take the next step.
Built for Experts Who Are Serious About Growth
The Influence Lab is a free community built on the Five Tenets of Influence from The Influencers Formula. It is a place to turn what you already know into focused action that helps more of the right people find, follow, and work with you.
This is not a general business group. It is a focused community for coaches, consultants, authors, podcasters, creators, and speakers who want a clearer message, stronger visibility, and an easier path for the right clients to say yes.
What You Get Inside The Influence Lab
Private Community Access — Connect with coaches, consultants, authors, and speakers who are building serious businesses around their expertise. Ask questions, share wins, and stay accountable.
Weekly Coaching Drops — Donna and James show up inside The Lab regularly with strategies, answers, and insights you can act on right away.
Five Tenets Training — Access to the core framework that powers the Authority-to-Client System. Be Seen. Be Heard. Be Easy to Follow. Be the Solution. Be Paid With Purpose.
Resource Library — Templates, guides, and worksheets for your content, your client pipeline, and your authority platform.
The Influence Scorecard — Your personalized platform audit. Understand exactly where you stand across all five tenets, and where the gaps are. Included free when you join.
Early Access — First to know about new programs, events, and community opportunities.
Built on The Five Tenets of Influence
Every strategy inside The Influence Lab comes back to five core principles established in The Influencers Formula:
Be Seen — Show up where your ideal clients are already looking.
Be Heard — Speak with clarity, authority, and consistency.
Be Easy to Follow — Make it simple for prospects to take the next step with you.
Be the Solution — Position your expertise as the answer to the problem your clients are living with right now.
Be Paid With Purpose — Build a business model that reflects the value you bring, not just the hours you work.
Donna and James use this framework throughout their work, including The Authority-to-Client System. The Influence Lab gives you a practical place to begin applying it now.
How the Five Tenets Turn Listeners into Clients
This short message from founder Donna Kunde shows how the Five Tenets of Influence™ become a practical monetization engine for podcasters. You will see how being seen, being heard, being easy to follow, and being the solution creates the conditions for listeners to become paying clients.
The Influence Lab Is for You If...
You are a coach or consultant whose calendar fills through referrals, rooms, and relationships, and you want a system that works beyond your network
You are an author with a published book, signature program, or framework and you want to build the client pipeline your work deserves
You are a speaker on stages and in rooms but have not yet built the platform that keeps people in your world between events
You have expertise people respect but your business growth feels slower than it should
You are ready to learn what it actually takes to attract the right clients consistently, from people who have built the system and helped others do the same
The Foundation:
Your Message Is the Business
Your Message Is the Business builds on the work that began with the international bestseller The Influencers Formula.
It shows coaches, consultants, authors, and speakers how to turn lived experience into a message people want, need, and are already searching for.
The Five Tenets of Influence inside this book are the foundation for every program in the 365 Business Maker ecosystem, including The Influence Lab.
Meet Your Coaches
Donna Kunde
Donna is the founder of 365 Business Maker and the Influence Radio Network. With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, she has spent two decades helping coaches, consultants, authors, and speakers build authority platforms that attract serious clients. She is co-author of Your Message Is the Business and the international bestseller The Influencers Formula, and she is one of Virginia's Top 50 Women in Business.
Dr. James Bryant, Ph.D., P.E.
James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and co-author of Your Message Is the Business, he brings systems thinking to every client engagement. His approach: build the business so it works, then build it so it grows. He helps clients win at work and at home.
Your Path Inside the Influence Lab
Step 1 — Join Free
Get immediate access to the community, the resource library, and the Five Tenets training.
Step 2 — Complete Your Influence Scorecard ($97 USD value)
Your scorecard gives you a clear, personalized picture of your authority platform. You will know exactly where you are strong and where the gaps are costing you clients.
Step 3 — Book a Scorecard Results Call
When you are ready to go deeper, book a free 30-minute call with Donna to review your results and map out your next steps.
Step 4 — Choose Your Program
The Authority-to-Client System is the flagship program for consultants, coaches, authors, and speakers ready to build a full authority platform. Podcast Profit System is the path for those who want to launch a podcast as part of their CAS. The Influence Lab is where the community lives. The program is where the results happen faster.
Frequently Asked Questions
Is this really free?
Yes. The Influence Lab is completely free to join. No credit card required.
What is the catch?
No catch. We built The Influence Lab because community makes the difference between knowing what to do and actually doing it. When you are ready to go into a coaching program, we will tell you about it. That is the only ask.
Is this for beginners?
The Lab works best for coaches, consultants, authors, and speakers who are already established in their field. If you are still figuring out what you do, start with the Influence Scorecard to get clarity first.
How active is the community?
Donna and James show up regularly inside The Lab. We are selective about who joins because the quality of the community is what makes it valuable.
What programs can I upgrade to from The Lab?
The Authority-to-Client System is the primary program for 365 Business Maker clients. If a podcast is part of your strategy, Podcast Profit System is the right track. Your Scorecard Results Call will clarify which program fits your goals.
Your Expertise Is Ready. Let’s Build the System Around It.
Join The Influence Lab for practical resources, focused guidance, and a community that helps you turn your expertise into clearer visibility, stronger trust, and a path the right clients can follow.
It is free to join. No credit card required. Come in, see what is useful, and take the next right step for your work.
365 Business Maker | Building Business for Good
support@365businessmaker.com
Copyright FeelGd, LLC
ALL RIGHTS RESERVED