The Influence Lab
A place to experiment, learn, and build the path to your next client.
You already have expertise worth sharing. The Influence Lab is a free place for established coaches, consultants, authors, and speakers to put the Five Tenets of Influence into practice—so your message becomes easier to find, understand, and act on.
Free to join. No credit card required.
A free place to put your influence to work.
- Learn practically Explore the Five Tenets and useful guidance.
- Test what works Run focused experiments around your message and client path.
- Build alongside others Connect with experts who are moving their work forward.
Built for meaningful growth
A place to build momentum around the work you are here to do.
The Influence Lab is a free place for established experts to put the Five Tenets of Influence into practice.
Experiment with your message, test what strengthens your visibility and client path, and learn alongside other coaches, consultants, authors, and speakers who are building serious businesses around their experience.
What You Can Explore Inside The Influence Lab
- 01 Guided Experiments Choose one part of your message, visibility, or client path to strengthen, test what works, and build momentum.
- 02 Learning and Coaching Explore Five Tenets training and practical coaching drops from Donna and James.
- 03 Tools and Downloads Use templates, guides, and worksheets for your content, client pipeline, and authority platform.
- 04 Live Experiences Join opportunities such as the Connect and Grow Meetup, information meetings, and future workshops.
- 05 People and Connection Connect with experts building serious businesses around their experience. Ask questions, share progress, and learn alongside one another.
- 06 Influence Snapshot and Scorecard Begin with the free Influence Snapshot, then request an Influence Scorecard when you want focused human feedback on one chosen platform.
The framework behind the work
Built on The Five Tenets of Influence.
Every strategy inside The Influence Lab comes back to five core principles established in The Influencers Formula.
Together, they help you move from being noticed to being trusted, from being trusted to being easy to follow, and from being easy to follow to building a client path that serves the work you are here to do.
The Lab gives you a place to apply one tenet at a time, see what changes, and build from there.
- 01 Be Seen Show up where your ideal clients are already looking.
- 02 Be Heard Speak with clarity, authority, and consistency.
- 03 Be Easy to Follow Make it simple for prospects to take the next step with you.
- 04 Be the Solution Position your expertise as the answer to the problem your clients are living with right now.
- 05 Be Paid With Purpose Build a business model that reflects the value you bring, not just the hours you work.
Influence is not a single tactic. It is a system of connected decisions.
Donna and James use this framework throughout their work, including The Authority-to-Client System. The Influence Lab gives you a practical place to begin applying it now—without needing to figure out the whole path at once.
Join The Influence Lab →From influence to action
How The Five Tenets Connect Your Expertise to Clients
The Five Tenets of Influence™ give you a practical path from being noticed to being trusted, understood, and chosen.
Together, these principles help the right people understand your value and take the next step with you.
Join The Influence Lab →
A practical framework for turning expertise into a clear path forward.
The Influence Lab is for you if...
A free place to strengthen the bridge between your expertise, your message, and the right next client.
- 01 You are a coach or consultant Your calendar fills through referrals, rooms, and relationships, and you want a system that works beyond your network.
- 02 You are an author You have a published book, signature program, or framework and want to build the client pipeline your work deserves.
- 03 You are a speaker You are on stages and in rooms, but have not yet built the platform that keeps people in your world between events.
- 04 Your expertise is respected, but growth feels slower than it should You are ready to strengthen the path between what people know you for and the next step they can take with you.
- 05 You want to attract the right clients consistently You are ready to learn what it takes from people who have built the system and helped others do the same.
The Influence Lab
A place to experiment, learn, and build the path to your next client.
You already have expertise worth sharing. The Influence Lab is a free place for established coaches, consultants, authors, and speakers to put the Five Tenets of Influence into practice—so your message becomes easier to find, understand, and act on.
Free to join. No credit card required.
A free place to put your influence to work.
- Learn practically Explore the Five Tenets and useful guidance.
- Test what works Run focused experiments around your message and client path.
- Build alongside others Connect with experts who are moving their work forward.
Built for meaningful growth
A place to build momentum around the work you are here to do.
The Influence Lab is a free place for established experts to put the Five Tenets of Influence into practice.
Experiment with your message, test what strengthens your visibility and client path, and learn alongside other coaches, consultants, authors, and speakers who are building serious businesses around their experience.
What You Can Explore Inside The Influence Lab
- 01 Guided Experiments Choose one part of your message, visibility, or client path to strengthen, test what works, and build momentum.
- 02 Learning and Coaching Explore Five Tenets training and practical coaching drops from Donna and James.
- 03 Tools and Downloads Use templates, guides, and worksheets for your content, client pipeline, and authority platform.
- 04 Live Experiences Join opportunities such as the Connect and Grow Meetup, information meetings, and future workshops.
- 05 People and Connection Connect with experts building serious businesses around their experience. Ask questions, share progress, and learn alongside one another.
- 06 Influence Snapshot and Scorecard Begin with the free Influence Snapshot, then request an Influence Scorecard when you want focused human feedback on one chosen platform.
The framework behind the work
Built on The Five Tenets of Influence.
Every strategy inside The Influence Lab comes back to five core principles established in The Influencers Formula.
Together, they help you move from being noticed to being trusted, from being trusted to being easy to follow, and from being easy to follow to building a client path that serves the work you are here to do.
The Lab gives you a place to apply one tenet at a time, see what changes, and build from there.
- 01 Be Seen Show up where your ideal clients are already looking.
- 02 Be Heard Speak with clarity, authority, and consistency.
- 03 Be Easy to Follow Make it simple for prospects to take the next step with you.
- 04 Be the Solution Position your expertise as the answer to the problem your clients are living with right now.
- 05 Be Paid With Purpose Build a business model that reflects the value you bring, not just the hours you work.
Influence is not a single tactic. It is a system of connected decisions.
Donna and James use this framework throughout their work, including The Authority-to-Client System. The Influence Lab gives you a practical place to begin applying it now—without needing to figure out the whole path at once.
Join The Influence Lab →From influence to action
How The Five Tenets Connect Your Expertise to Clients
The Five Tenets of Influence™ give you a practical path from being noticed to being trusted, understood, and chosen.
Together, these principles help the right people understand your value and take the next step with you.
A practical framework for turning expertise into a clear path forward.
Your expertise becomes easier to choose when the path is clear.
The Five Tenets help you strengthen the connection between what you know, how people experience your message, and the next step they can take with you.
The Influence Lab is for you if...
- 01You are a coach or consultantYour calendar fills through referrals, rooms, and relationships, and you want a system that works beyond your network.
- 02You are an authorYou have a published book, signature program, or framework and want to build the client pipeline your work deserves.
- 03You are a speakerYou are on stages and in rooms, but have not yet built the platform that keeps people in your world between events.
- 04Your expertise is respected, but growth feels slower than it shouldYou are ready to strengthen the path between what people know you for and the next step they can take with you.
- 05You want to attract the right clients consistentlyYou are ready to learn what it takes from people who have built the system and helped others do the same.
The Foundation:
Your Message Is the Business
Your Message Is the Business builds on the work that began with the international bestseller The Influencers Formula.
It shows coaches, consultants, authors, and speakers how to turn lived experience into a message people want, need, and are already searching for.
The Five Tenets of Influence inside this book are the foundation for every program in the 365 Business Maker ecosystem, including The Influence Lab.
Meet Your Coaches
Donna Kunde
Donna is the founder of 365 Business Maker and the Influence Radio Network. With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, she has spent two decades helping coaches, consultants, authors, and speakers build authority platforms that attract serious clients. She is co-author of Your Message Is the Business and the international bestseller The Influencers Formula, and she is one of Virginia's Top 50 Women in Business.
Dr. James Bryant, Ph.D., P.E.
James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and co-author of Your Message Is the Business, he brings systems thinking to every client engagement. His approach: build the business so it works, then build it so it grows. He helps clients win at work and at home.
Your Path Inside the Influence Lab
Step 1 - Join The Influence Lab
Begin with guided experiments, the resource library, Five Tenets learning, live experiences, and connection.
Step 2 - Choose One Tenet to Strengthen
Use the learning, experiments, and connection inside the Lab to focus on the part of your authority that needs attention now.
Step 3 - Request Your Influence Scorecard
When you want focused feedback, request an Influence Scorecard for one chosen platform and identify your strongest next opportunity.
Step 4 - Explore the Right Next Step
When you are ready to turn your authority into one clear Signature Offer and a buyer-ready client path, The Authority-to-Client System may be the right next step. The Lab remains your free place to experiment, learn, connect, and build momentum.
Frequently Asked Questions
Is this really free?
Yes. The Influence Lab is completely free to join. No credit card required.
What is the catch?
No catch. We created The Influence Lab as a free place to learn, experiment, use practical resources, join live experiences, and connect with people who understand the work. When you are ready for deeper implementation support, we will show you the right next step.
Is this for beginners?
The Lab works best for coaches, consultants, authors, and speakers who are already established in their field. If you are still figuring out what you do, begin with the free Influence Snapshot.
How active is the community?
Donna and James show up regularly with learning, guidance, and live opportunities. The connection inside the Lab is valuable, but it is one part of a larger place to experiment, test, and grow.
What programs can I upgrade to from The Lab?
The Authority-to-Client System is the next step for established experts ready to turn their authority into one clear Signature Offer and a buyer-ready client path.
Your Expertise Is Ready. Let’s Build the System Around It.
Join The Influence Lab for a place to experiment, learn, test what works, and grow the influence behind your expertise.
It is free to join. Come in, explore what is useful, and take the next right step for your work.
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